For Brands

Grow through the power of sport and entertainment.

Sport and entertainment are among the most powerful platforms for brand growth, but only when the partnership is right. We start with your audience, then find the right asset, in sport or entertainment, and turn it into a deal that delivers real business impact.

01
We build your partnership strategy
We define the strategy together, starting with a deep understanding of your branding and business priorities.
02
We negotiate the terms that work for you
We identify the right properties, negotiate the terms, and structure agreements built around your budget and your objectives.
03
We manage the partnership activation
Signing a deal is the beginning. We ensure every asset is activated and every investment generates measurable brand value.
Ready when you are

More reach. More relevance. More results.

Let's work together
Rubén Miguel Calvo
Who's behind LERQUM

Rubén Miguel Calvo

Three LaLiga clubs. From managing sponsorship activations on the ground to leading business development at the highest level. A Master in Global Sports Marketing from LaLiga Business School. Years closing and negotiating deals from both sides of the table, inside the club and inside the brand.

That's the experience behind every deal Lerqum builds.

3
LaLiga clubs
2
Sides of the deal
Real Betis Sporting de Gijón Granada CF Siroko