lerqum
Global Partnerships Advisory

Built from both sides of the deal. We help brands grow through strategic sports partnerships, connecting sports entities and athletes with the right commercial partners.

Book a 30-minute call
— What we do
For Brands

Grow through the power of sport.

Sport is one of the most powerful platforms for brand growth, but only when the partnership is right. We help brands identify the right properties, structure the right deals, and activate them to generate real business impact.

Sponsorship strategy
We define where sport fits in your brand strategy and which properties will actually move the needle for your business.
Partnership negotiation
We identify the right properties, negotiate the terms, and structure agreements built around your budget and your objectives.
Activation & visibility
Signing a deal is the beginning. We ensure every asset is activated and every investment generates measurable brand value.
For Sports Entities & Athletes

Connect with brands that actually fit.

Finding the right sponsor isn't about reach. It's about relevance. We connect clubs, federations, events, academies, and athletes with brands that have real budget, real fit, and real long-term ambition.

Sponsor acquisition
We identify and approach brands that match your audience and commercial profile, converting them into long-term partners.
Commercial activation
We help you build and deliver the value your sponsors expect, ensuring every commitment is met and every relationship renewed.
Partnership strategy
We define your commercial positioning and build a sponsorship portfolio that reflects the real value of your property.
For Partners

Your external sponsorship division.

We become your dedicated sponsorship team, operating as if we were internal. From strategy to closing, we manage the full sponsorship function so you don't have to build it yourself.

Full sponsorship management
We run the entire sponsorship function: identifying opportunities, managing relationships, negotiating terms, and closing agreements on your behalf.
Internal-level commitment
We embed ourselves in your objectives and represent your interests as if sponsorship was our only job. Because for us, it is.
Adapted to your needs
Every engagement is different. We structure our involvement around your objectives, your calendar, and the level of support you actually need.
Rubén Miguel Calvo
— Who's behind LERQUM

Rubén Miguel Calvo

Four LaLiga clubs. From managing sponsorship activations on the ground to leading business development at the highest level. A Master in Global Sports Marketing from LaLiga Business School. Years closing and negotiating deals from both sides of the table, inside the club and inside the brand.

That's the experience behind every deal Lerqum builds.

4
LaLiga clubs
2
Sides of the deal
Real Betis Sporting de Gijón Granada CF Siroko

Ready to build?

No commitment. Just a conversation about where sport fits into your strategy.

Email
hello@lerqum.com
Phone
+34 634 283 670