Global Sports Advisory
LERQUM

We help brands grow through strategic sports partnerships — and help sports entities and athletes unlock their commercial potential. Precise. Built to last.

Book a 30-minute call
Sports Sponsorship· Brand Strategy· Artificial Intelligence· LaLiga· Athletes· Boutique Advisory· Commercial Strategy· Sports Entities· Sports Sponsorship· Brand Strategy· Artificial Intelligence· LaLiga· Athletes· Boutique Advisory· Commercial Strategy· Sports Entities·
— What we do
For Brands

Grow through the power of sport.

Sport is one of the most powerful platforms for brand growth — but only when the partnership is right. We help brands identify the right properties, structure the right deals, and activate them to generate real business impact.

Sponsorship strategy
We define where sport fits in your brand strategy and which properties will actually move the needle for your business.
Partnership negotiation
We identify the right properties, negotiate the terms, and structure agreements that work — for your budget and your objectives.
Activation & visibility
Signing a deal is the beginning. We ensure every asset is activated and every investment generates measurable brand value.
For Sports Entities & Athletes

Connect with brands that actually fit.

Finding the right sponsor isn't about reach — it's about relevance. We connect clubs, federations, events, academies, and athletes with brands that have real budget, real fit, and real long-term ambition.

Sponsor acquisition
We identify and approach brands that match your audience and commercial profile — and convert them into long-term partners.
Commercial activation
We help you build and deliver the value your sponsors expect — ensuring every commitment is met and every relationship renewed.
Partnership strategy
We define your commercial positioning and build a sponsorship portfolio that reflects the real value of your property.
For Partners

Your external sponsorship division.

Agencies, law firms, management companies, and talent agencies — we act as your dedicated sports sponsorship arm. White-label or co-branded, we bring the expertise so you can bring more value to your clients.

White-label sponsorship
We operate as your sponsorship division — invisibly or under your brand — so you can offer a complete commercial service without building it internally.
Strategic collaborations
We partner with firms that complement what we do — sharing mandates, clients, and opportunities where there's genuine mutual value.
Revenue share models
Flexible commercial arrangements built around shared success — we only win when you win.
Rubén Miguel Calvo
— Who's behind LERQUM

Rubén Miguel Calvo

Four LaLiga clubs. From managing sponsorship activations on the ground to leading business development at the highest level. A Master in Global Sports Marketing from LaLiga Business School. Years closing and negotiating deals from both sides of the table — inside the club and inside the brand.

That's the experience behind every deal LERQUM builds.

4
LaLiga clubs
2
Sides of the deal

Let's talk.

Book a 30-minute call. No commitment — just a conversation about where sport fits into your strategy.